Released on: June 19, 2008, 2:32 am

Press Release Author: Shushmul Maheshwari

Industry: Retail

Press Release Summary: RNCOS has recently added a new Market Research Report titled,
\"Cosmetics and Toiletries Market in China\" to its report gallery. China\'s Cosmetic
and Toiletries Industry ranks second after Japan (as of 2007) and has been
witnessing strong growth in the Asia-Pacific region.

Press Release Body: RNCOS has recently added a new Market Research Report titled,
\"Cosmetics and Toiletries Market in China\" to its report gallery. China\'s Cosmetic
and Toiletries Industry ranks second after Japan (as of 2007) and has been
witnessing strong growth in the Asia-Pacific region. Improved living standards along
with rising consciousness about the ‘looks’ have been propelling Chinese
consumers to go for more cosmetic and toiletry products in their daily life.

It provides an in-depth analysis of the present and future prospects of the China
cosmetic and toiletries industry and gives a panoptic view of the industry, with
focus on distribution channels and sales and consumer behavior in China. This report
will help the client to examine the opportunities critical to the success of the
industry at micro level and exploring opportunities and key challenges lying within
the industry.

Market Analysis

China’s cosmetics market is flourishing, yet, there is still huge potential
for further growth as per capita annual expenditure on cosmetics today is well below
the global average. The factors fueling growth into the industry include WTO
accession, rising disposable income, changing lifestyles and shift towards
westernized culture, among others. At present, the cosmetics and toiletries sales
are dominated by the urban areas, but growth in future is expected to come from
rural Chinese people boosted by rising middle class families and changing
consumption patterns. However, sales of counterfeit products in the rural parts of
China will definitely be a huddle for the branded cosmetics products and will need a
boost for consumer awareness for future sustainability.

Key Findings

- It is expected that the skin care market, which is the major segment in the
cosmetics and toiletries industry, will grow at a CAGR of 12.5% during the period
2008-2012.
- Sales of hair care products are projected to surge at a CAGR of 17% during 2008-2012.
- Within the hair care products, sub-segments like conditioners and colorant will
surpass the shampoos growth rate (CAGR) during the forecasted period.
- China’s color cosmetics sales are likely to grow at an AAGR of around 10%
during 2008 to 2012.
- Lips products will dominate the future Chinese color market but facial make up
sub-segment is expected to contribute more than 31% in make-up/color cosmetics sales
by 2012.
- Male fragrance sales are expected to grow faster (at a CAGR of slightly below 11%)
than the women fragrance sales in China from 2008 to 2012.

Key Issues

- The overview of Chinese cosmetics and toiletries industry, including sales,
company-wise market share, product distribution matrix, and competitive landscape.
- Analysis of the supporting factors for the industry and study of the consumer
behavior in China.
- Evaluation of future prospects and challenging factors for Chinese cosmetics and
toiletries industry.
- Segment-wise future outlook of cosmetics products.

Research Methodology Used

Information Sources
The information has been sourced from authentic and reliable sources like books,
newspapers, trade journals, and white papers, industry portals, government agencies,
trade associations, monitoring industry news and developments, and through access to
more than 3000 paid databases.

Analysis Method
Methods like historical trend, linear regression analysis using software tools,
judgmental forecasting, and cause and effect analysis have been used in the report
for rational analysis.

About RNCOS:

RNCOS, incorporated in the year 2002, is an industry research firm. It has a team of
industry experts who analyze data collected from credible sources. They provide
industry insights and analysis that helps corporations to take timely and accurate
business decision in today\'s globally competitive environment.

For more information visit: http://rncos.com/Report/IM001.htm
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